Recent social media results show strong momentum and a clear opportunity to build greater connection across the DOBCEL community.
In the 28 days from 13 July to 9 August, our content generated 56,110 views, up 431 per cent, while short and longer video views also increased significantly.
Importantly, 77.4 per cent of views came from people who do not currently follow our channels, showing that the stories we share are reaching well beyond our existing audience.
What is particularly encouraging is the type of content generating this engagement. Posts featuring our students, staff, schools, events, achievements and everyday community moments are among our strongest performers.
The message from the results is simple: people want to see people. Our social channels give us an opportunity to celebrate the life, culture and character of our schools and to show the wider community what Catholic education across our Diocese looks and feels like.
We want to build on this momentum by sharing more of the wonderful things already happening every day across our schools. Student achievements, staff milestones, sporting and arts events, liturgies, classroom activities, camps, community partnerships, Catholic identity and mission, special celebrations and even simple behind-the-scenes moments can all make great stories. They do not need to be highly produced - often a good photo, a short video and a few sentences are all we need.
This is where we need your help. We are asking schools, principals and staff to keep the communications team informed about upcoming events and celebrations. We'd love it you could send through social posts, photos, videos and stories that we may be able to share more broadly.
If something interesting is happening at your school - or you see a student, staff member or community doing something worth celebrating - please let us know. Often the content you are sending us for the newsletter can also be shared on our socials.
In tandem to our school coverage, the projects and portfolios at DOBCEL are equally worth celebrating. As you’ll see from the stats pictured, our external engagement is increasing on all fronts.
Our focus for the next stage is more people, more community and more celebration. By working together, we can continue increasing engagement while creating social channels that genuinely celebrate our schools, our people, our Catholic culture and the communities we serve. Our schools are already creating these stories every day - we simply want to help more people see them.
Please reach out to let us know about your events, via: comms@dobcel.catholic.edu.au
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